Feature 1: Blogs

 

Feature 2: PostCard

“How?” Campaign Postcard, Carnegie Dartlet

As a Creative Writer at Carnegie Dartlet, I work as part of a team of writers to ideate campaign concepts for various universities across the country, from Binghamton University in New York to the Princeton Theological Seminary, University of Miami Ohio, Univerisity of Illinois Urbana-Champaign, Bucknell University, and beyond.

Campaign ideation is a multistep, highly collaborative process among writers and designers. It is my role to come up with original hooks, headlines, and copy for a variety of canvases including landing pages, viewbook spreads, postcards, billboards, posters, and more.

Designed by Kimberly Won


Feature 3: Newsletter

“Boost in Brief,” Boost Insurance USA

From coming up with the name to project managing and editing all of the content, I am responsible for the Boost in Brief bimonthly newsletter.

The project management of this newsletter includes creating an internal process and gathering content company news from the VP of Marketing and Director of Marketing, new product announcements from the Senior Product Marketing Manager, event announcements from the Senior Manager of Event Marketing, and any design updates from the Senior Brand Designer. 


Feature 4: E-book

“I Am Made for More,” Multnomah University

The “I Am Made for More” campaign was a rebranding awareness campaign, and this e-book was a central piece of collateral to tell demonstrate the concept.

It is a ten-chapter, ghostwritten book promoted by corresponding video interview ads. I was the lead copywriter and editor for the book, collaborating with two other editors. Each chapter of the book has a unique author and tells their personal stories of how they chose their career paths and discovered that they were “made for more.”

MFM+Book+Mockup.jpg

Feature 5: Video Script

Master of Divinity Program Ad, Multnomah University

This video ad existed as part of a large digital campaign for four online programs at Multnomah. I was the lead writer for all content including scripts, ads, and print collateral. This video was distributed in ads on Facebook, Instagram, and Multnomah’s Youtube channel and resulted in higher interest and enrollment.


More Samples

 

Feature 6: Paid Search Ads:

M.A. in Nonprofit Management | Online degree program | Multnomah University

Earn a degree with a Christian worldview that embraces biblical values for ethical work. Become a leader in the nonprofit sector without sacrificing your current career.

M.A. in Nonprofit Management | Made for working people | Flexible, online courses

Multnomah University makes balancing your life and investing in your future simple. Join the program, become a leader in the nonprofit sector, and enhance your career.


Feature 7: Press Release

New Soccer Field, Multnomah University

“The Multnomah University Board of Trustees approved phase one of building a full-size, artificial soccer field on our Portland campus. Due to the generosity of Multnomah University donors, the first phase of preliminary work is fully funded. Multnomah will not incur any debt from pursuing this phase. Though we have received generous financial commitments to cover construction costs, we will not begin any construction until the construction phase is fully funded, permits have been acquired, and the Board of Trustees approves.”


Feature 8: Audio Ad

“The More” Poem, Multnomah University

There are a few big questions that confront us in life. Is there a God? What is love? Why are we here and what was I made for? I’ve gone on a journey to discover the truth…