At the intersection of narrative and design

Strategic brand development, graphic design, storytelling, and creative systems that turn ideas into clear, distinctive, functional brands.

[ABOUT]

I bring brand strategy, storytelling, and design together to build brands with clarity and intention. Whether shaping a new identity from scratch or strengthening an established one, I create visual and verbal frameworks that make brands more recognizable, aligned, and effective.

I shape brands at every stage, bringing together creative direction, design, and infrastructure to turn ideas into compelling, connected experiences.

  • From early-stage ideas to functional launch, I help founders build intentional brands through identity, messaging, and thoughtful design.

  • For established brands and creative teams, I translate brand direction into polished, purposeful design that strengthens consistency and brings ideas to life.

  • For organizations with diverse, international audiences, I develop creative that balances cultural awareness with strong, unified brand expression.

  • “Kimberly’s writing is incisive, clear, and entertaining. In addition, she shows excellent strategic thinking from early brainstorming and content strategy through execution and production. She has a keen mind for design, and works closely with designers on projects, offering valuable direction.”

    Clay Steakley, Art Director of Content, Carnegie Dartlet

  • “Overall, Kimberly is a refreshing and talented professional who listens well. She has the unique ability to understand the goal and craft solutions that support key business initiatives. Additionally, she is a true pleasure to work with.”

    Orlando Williams, Founder & CEO, Motus Recruiting & Staffing

  • “Kimberly Won is a highly-skilled writer and editor who elevates the storytelling of whatever she works on. She consistently delivers compelling copy and understands how to guide designers to bring the message to life. She is also a great collaborator who helps her teammates improve their craft.”

    Austin Davis, Copywriter & PR Specialist