Copywriting & Content Strategy

Kimberly Won Kimberly Won

What Makes a Good API?

Technical B2B copy translating complex API infrastructure into an educational, easy-to-understand narrative for a nontechnical insurance audience.

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Kimberly Won Kimberly Won

Insurance Billing 101

Educational InsurTech content breaking down a complex operational topic into clear, structured guidance for insurance professionals.

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Kimberly Won Kimberly Won

Four Misconceptions About Veganism

AP Style editorial content that challenges common assumptions through accessible, research-informed writing designed to educate and broaden perspective.

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Kimberly Won Kimberly Won

Purposeful Diversity and Inclusion

Executive ghostwriting that translated the CEO’s perspective on diversity and inclusion into thought leadership used to build relationships and open conversations with prospective clients.

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Kimberly Won Kimberly Won

And Then...There Was Life.

A narrative profile developed through interview and ghostwriting, transforming a former nursing student’s firsthand experience into an intimate, human-centered story.

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Case Study: Scaling D&O Insurance with Boost

B2B InsurTech storytelling that turns a complex product partnership into a clear problem-solution-results narrative, anchored by 105% YOY premium growth.

[Carnegie Dartlet]

I collaborated with designers in an agency environment to develop campaign concepts and collateral for universities nationwide—including the University of Portland, Troy University, the University of Miami Ohio, the University of Illinois Urbana-Champaign, and Bridgewater State University.