6 Tips for Successful Pet Insurance Marketing

Offering embedded pet insurance is a great way for companies that already serve pet owners to bring in an ongoing source of revenue. But just like every other product out there, marketing and advertising are key contributors to your overall sales. If you’re new to insurance, here are a few things to keep in mind.

1. Offer Insurance At The Point Of Sale.

Because pet insurance is still relatively new in the US, some of your customers may not even be aware that it’s an option. So how do you convert them? 

From industry experience, we know that customers are most likely to sign up for insurance when it’s offered as a complement to their existing pet purchase. If you can make them this offer at the point of sale as an add-on to what they’re already buying, you are much more likely to win that additional revenue (and turn a one-time customer into an ongoing one).

2. Leverage Your Customer Data.

Your existing relationship with your customers can help you make the right insurance offer at the right time. From their purchase records, you probably already know what kind of pet(s) your customer has, and how much they tend to spend on pet expenses. 

Leverage that data. A customer who regularly buys vitamins and specialty food for their pet might be interested in a wellness package. A customer with several pets might be interested in a multi-pet discount offer. 

Additionally, you likely have a database of prospects that you’ve identified as your target audience, but who haven’t purchased with you yet. Since you’re already actively marketing to this group, you can add your insurance offer into the mix and the additional value may help nudge them over the conversion line.